Self Branding

Here is the Golden Rule of Marketing. It is the #1 most important piece of information that you will ever learn. If you never learn anything else about marketing, learn this. This will change business life as you know it.
In the vast world of marketing, if you're just another egg in the carton - you will be fried, scrambled or poached.

There's just too much competition out there.
You must be unique and stand apart from the crowd.
Believe me, the vast majority of people do not have any idea how to do this! Take a look around. Most marketers are doing exactly what everyone else is doing. They think that if they just follow along, they will succeed. Believe it or not, following what "everyone else" is doing is the fastest way to failure. You should be doing the exact opposite of what everyone else is doing.

On Google I see hundreds of ads that are virtually all the same. They are replicated, impersonal websites highlighting some company; splash pages screaming out that you can make $100,000 a month if you just join up with them; boring ad copy that puts me to sleep before I even get to the middle of the page.
It all starts to blend together and I can't keep one marketer straight from another. Yawn.

So, why do you think that 97% of all new business owners are failing? If you ask me, it's pretty darn simple; they don't understand the amazing power of being unique.
Whether you're a solopreneur, author, dentist, or pet groomer, you must brand yourself in this crazy marketing world! You need to show the world that you are a one-of-a-kind, completely unique individual. In other words, you need to show the world that there is no one else quite like you. And guess what? There is no one else quite like you, so you already have that going for you.

Show your true colors, have some fun and be you. And, don't just copy what everybody else is doing. In fact, the more you copy, the faster you will fail.
If you can accomplish this one small feat, the world will be your oyster. Everything you touch will turn to gold.
It's up to you. You can blend in with the crowd and join the 97%, or you can stand up and shout your distinct qualities from the rooftops with the other 3%. Try it. You just might like it!

Good luck!